Case Studies
Where Solutions and Support Meet
ONCOLOGY
The Client’s Challenge
New product launch and new market for client
- Adjunctive, oral medication for oncology
- Expected reimbursement challenges
- On-time product delivery key to the success of the product
- All products currently supported by one corporate program
RxCrossroads’ Solution
Enter the market with a branded support program
RxCrossroads™ provided:
- Strategic market analysis to craft Patient Assistance Program guidelines
- Assistance with program brochures, enrollment form and marketing material content development
- An Integrated Program of Reimbursement Support, Patient Assistance Program and Direct-to-Patient plus Facility Replacement Distribution
The Results
Successful market introduction and product launch
- Immediate feedback from case managers to client of payer barriers to product reimbursement
- Used as best program practice example for client
- Excellent feedback on program staff and level of assistance by oncology office staff
ENDOCRINOLOGY
The Client’s Challenge
Market share erosion occurring with product
- Existing product support program with 4 competitors
- 6,000 patients in database
- Product held 5% market share
- Support Program was fragmented amongst multiple providers
- Inconsistent program reporting
- Perceived as poor program by physicians and nurses — slow turnaround of cases
RxCrossroads’ Solution
Consolidation of program support segments:
RxCrossroads™ provided:
- Merging reimbursement and distribution services with one provider
- Increasing program service level to physician’s and office staff
- Consolidated program reports from one source to client on a timely basis
- Alternating funding coordination with foundations
The Results
Successfully changed industry perception of program
- Improved referral turnaround from 6-7 days to 48 hours
- Decreased shipment time of starter product to within 24 hours of request
- Continued consolidation of program — assembly of patient starter kits
- Incremental sales of 7% in less than 9 months from launch
- 2004: Program awarded “Best Patient Services Program” by AMCP
- History
- Case Studies
- Key Executives