RxCrossroads to Join Sponsorship of Pharmaceutical Sales and Marketing Conference
FOR IMMEDIATE RELEASE
March 16, 2007
Louisville, KY -- RxCrossroads, an industry leader of healthcare outsourcing services, is sponsoring at iBIG's Pharmaceutical Sales & Marketing Executive Congress on March 26th and 27th at Caesars Atlantic City. The conference provides attendees with valuable insight on to the competing visions of the role of government in the US healthcare system. Distinguished conference speakers include the Honorable Frank Pallone (Democrat NJ), the Honorable Gene Green (Democrat TX).
"RxCrossroads welcomes the opportunity to sponsor and interact with today's healthcare thought leaders on such important strategic topics affecting the US healthcare system today", said David Hileman, Vice-President.
RxCrossroads provides healthcare manufacturers with outsourcing solutions that enhance brand loyalty and streamline access to products. We provide the loyalty of an independent partner with the economics of an outsourced service that is committed to the products of our pharmaceutical and biotechnology clients.
RxCrossroads is a wholly owned subsidiary of Omnicare, Inc. (NYSE:OCR).
About RxCrossroads™
RxCrossroads provides HUB Service Programs encompassing reimbursement support, integration with network pharmacies, patient adherence programs, specialty logistics services, sales operations support and mail-order pharmacy services to pharmaceutical, biotechnology and medical device manufacturers. Through its complement of capabilities, RxCrossroads’ solutions incorporate high touch services that provide a consistent patient, prescriber and client experience. RxCrossroads information technology platform integrates information that provides a complete picture for service program analysis.
About Omnicare, Inc.
Omnicare, Inc. (NYSE:OCR), a Fortune 500 company based in Covington, Kentucky, is a leading provider of pharmaceutical care for the elderly. Omnicare now serves residents in long-term care facilities comprising approximately 1,400,000 beds in 47 states, the District of Columbia and Canada, making it the largest U.S. provider of professional pharmacy, related consulting and data management services for skilled nursing, assisted living and other institutional healthcare providers. Omnicare also provides clinical research services for the pharmaceutical and biotechnology industries in 30 countries worldwide.
CONTACT INFORMATION:
Contact Name: David Hileman (x.1104) or Cindy Padgett (x.1205)
Contact Phone: 800-918-3252
RxCrossroads
10350 Ormsby Park Place, Suite 500
Louisville, KY 40223
http://www.rxcrossroads.com