RxCrossroads™ Launches Pharmacy Automation Platform

FOR IMMEDIATE RELEASE
January 25, 2005

LOUISVILLE, Ky., Jan. 25 /PRNewswire/ -- Nitin Sahney, President of RxCrossroads™ has announced the launch of an industry leading manufacturer focused mail-order pharmacy automation platform. RxCrossroads™ is a leader in providing product support services to pharmaceutical, biotech and medical device companies. Mr. Sahney stated, “The automated pharmacy will provide pharmaceutical manufacturers a more strategic and efficient way of distributing product directly to their patients.”

Mr. Karp, Chairman and Chief Executive Officer, stated, “RxCrossroads’ technology has enabled us to meet our objectives and provide our clients with results that exceed their expectations.”

The automation fulfillment platform at RxCrossroads™ is the most advanced in the industry. The automation pharmacy has allowed RxCrossroads™ to increase the number of prescriptions filled daily from zero in November to in the thousands today. The productivity and accuracy of the system is enhanced through the integration of Kalish cells and NIR scan technology. “The customized platform we have installed provides unparalleled support for our clients. This system, coupled with our Patient Services operation, offer our clients the opportunity to send their products directly to patients in a timely and efficient manner; thus, enhancing our client's branding efforts,” Mr. Sahney comments. In the near future, we plan to offer this service to the payors as well.

The Pharmacy and Clinical Support Division at RxCrossroads™ presents the manufacturer with a unique opportunity to be one step closer to the patient in the distribution chain. Direct-to-patient distribution provides the manufacturer with distinct benefits such as: improved profitability, enhanced brand experience and independent administration of Patient Assistance Programs.

About RxCrossroads™
RxCrossroads™ is the premier outsourcing commercialization partner for pharmaceuticals, biomedical and medical device manufacturers. The company develops and manages tailored product support programs to meet market needs and challenges to include:

CONTACT INFORMATION:
David Hileman (x.1104) or Cindy Padgett (x.1205)
800-918-3252

RxCrossroads
10350 Ormsby Park Place, Suite 500
Louisville, KY 40223
http://www.rxcrossroads.com

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