RxCrossroads™ Names New Director
FOR IMMEDIATE RELEASE
January 1, 2004
LOUISVILLE, KY - RxCrossroads™ announced today the appointment of Cheryl Pryor as the Director of Business Development.
Cheryl Pryor has been named Director of Business Development for RxCrossroads™. She has been a key member of the original RxCrossroads™ team since 2001 responsible for product support program design, launch, and management of creative reimbursement and patient assistance programs. Cheryl has over 16 years healthcare industry experience including sales and marketing for a top ten pharmaceutical company, home health care management, and clinical hospital experience. Cheryl’s work at RxCrossroads™ includes devising pre-launch payer and product launch strategies, post-launch program support services, and distribution programs that support physician offices and patients directly. In her new role as Director of Business Development, Cheryl will be responsible for expanding and developing new clients for its core business of product support hotlines including reimbursement support, patient assistance programs and pharmacy distribution support services.
“We are very pleased to announce this new role for Cheryl. She brings our clients a unique background coming from the pharmaceutical industry and the healthcare service industry. This results in her ability to create creative solutions for products with reimbursement or distribution challenges” states Nitin Sahney, Exec VP and GM.
About RxCrossroads™
RxCrossroads™ is the premier outsourcing commercialization partner for pharmaceuticals, biomedical and medical device manufacturers. The company develops and manages tailored product support programs to meet market needs and challenges to include:
- Reimbursement support programs for patients and providers
- Patient Assistance Program design and management
- Education, Training, and Patient Compliance programs
- Risk Management program coordination
- Sampling Programs direct to patient or provider
- Pharmacy Services nationwide
- Third Party Logistics — distribution of products and devices on behalf of pharmaceutical and biomedical manufacturers, advanced warehousing to support refrigerated, frozen, and controlled drugs, ISO 9001:2000 and German Health Authority certified, DEA, HDMA, FDA, PDMA, GDP, and cGMP compliant
CONTACT INFORMATION:
David Hileman (x.1104) or Cindy Padgett (x.1205)
800-918-3252
RxCrossroads
10350 Ormsby Park Place, Suite 500
Louisville, KY 40223
http://www.rxcrossroads.com