RxCrossroads™ Expands

FOR IMMEDIATE RELEASE
January 25, 2003

LOUISVILLE, KY - RxCrossroads™ LLC, an out-sourced healthcare products commercialization support company is pleased to announce the promotion of Cinnamon Lohr to Supervisor, Reimbursement Services.

As Supervisor of Reimbursement Services, Ms. Lohr will be responsible for the daily management of the reimbursement support teams.

“Cinnamon's broad background, with a clinical and reimbursement foundation, play an integral part in her expanded role in our organization”, states Cheryl Pryor, Director of RxCrossroads™.

Ms. Lohr is a Licensed Practical Nurse (LPN) with over 15 years experience in the healthcare industry. Previous to RxCrossroads™, Ms. Lohr worked in case management in the home healthcare industry with a focus on specialty product support. She also has spent time in the patient care arena.

About RxCrossroads™
RxCrossroads™ is the premier outsourcing commercialization partner for pharmaceuticals, biomedical and medical device manufacturers. The company develops and manages tailored product support programs to meet market needs and challenges to include:

CONTACT INFORMATION:
David Hileman (x.1104) or Cindy Padgett (x.1205)
800-918-3252

RxCrossroads
10350 Ormsby Park Place, Suite 500
Louisville, KY 40223
http://www.rxcrossroads.com

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