RxCrossroads™ Executive to Address Conference

FOR IMMEDIATE RELEASE
December 16, 2002

LOUISVILLE, KY - RxCrossroads™ LLC, a pharmaceutical biotechnology and medical device reimbursement and distribution support company, is pleased to announce Dr. Cheryl Pryor, Pharm. D. has been invited to address the 4th Annual Patient Assistance Programs Conference.

Dr. Pryor will present a case study addressing cost management of patient assistance programs. Within RxCrossroads™, Dr. Pryor is responsible for the design, implementation and management of product support programs.

RxCrossroads™ is the premier out-sourced commercialization partner. Launched in response to the mounting needs of an ever-changing healthcare industry, RxCrossroads™ provides services ranging from pre-launch tactical consulting to implementation and management of complex reimbursement and distribution support programs. From the manufacturing plant loading dock to the patient's home, RxCrossroads™ is able to manage the entire process on behalf of our clients. Armed with a wide array of services connecting nearly every link in the manufacturer-to-patient chain, RxCrossroads™ supports our client's product throughout the product life cycle. RxCrossroads’ ability to work with our clients to identify and execute the appropriate strategy uniquely positions our clientele, allowing them the ability to concentrate on the areas in which they excel.

About RxCrossroads™
RxCrossroads™ is the premier outsourcing commercialization partner for pharmaceuticals, biomedical and medical device manufacturers. The company develops and manages tailored product support programs to meet market needs and challenges to include:

CONTACT INFORMATION:
David Hileman (x.1104) or Cindy Padgett (x.1205)
800-918-3252

RxCrossroads
10350 Ormsby Park Place, Suite 500
Louisville, KY 40223
http://www.rxcrossroads.com

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