RxCrossroads™ Strengthens Reimbursement Operations with Key Appointments

FOR IMMEDIATE RELEASE
October 1, 2001

LOUISVILLE, KY - RxCrossroads™, L.L.C., announced today the appointment of Cheryl M. Pryor, Pharm. D., to the position of Director of Reimbursement Services and Julie Scarberry to the position of Manager of Reimbursement Services.

“Cheryl's unique background of managing a reimbursement and controlled distribution program coupled with her experience as a pharmacist, sales representative and product manager provide a compelling story”, states Nitin Sahney, EVP/General Manager. “Through the addition of both Cheryl and Julie, RxCrossroads™ has added an enormous wealth of reimbursement talent.”

Prior to joining RxCrossroads™, Dr. Pryor was the Senior Manager of Reimbursement and Distribution for Pharmacia Corporation's Bridge Program™. In this role she oversaw the transition and expansion of the program, as the product gained additional indications. Dr. Pryor was also responsible for marketing the program to managed care organizations to secure contracts with third party payers for reimbursement. Previous to this position, Dr. Pryor functioned as a Sales Consultant in the Peptide Hormone group for Pharmacia Corporation.

Dr. Pryor's background encompasses time spent managing home health care agencies specializing in servicing patients with chronic disease states as well as clinical experience as a pediatric pharmacist.

Ms. Scarberry comes to RxCrossroads™ from Ohio Health where she was the driving force in the initiation and development of the reimbursement department. In this role, Ms. Scarberry was responsible for evaluating the current reimbursement environment within the organization. Ms. Scarberry has been involved in various roles within the reimbursement industry. Including such functions as managing reimbursement teams, administering process assessments and developing relationships within the third party payer community.

Located in Louisville, Kentucky, RxCrossroads™ is developing innovative programs to serve the marketing and controlled distribution needs for pharmaceutical and biotechnology and medical device manufacturers. RxCrossroads' comprehensive service offering includes virtually every link in the manufacturer to patient chain, including reimbursement hotlines, patient assistance programs, market launch service, clinical services direct to patient distribution, patient counseling, plus customized financial services. Additionally, RxCrossroads™ offers proprietary information technologies designed expressly for the pharmaceutical and biotechnology markets, with sophisticated reporting for reimbursement and pharmacy dispensing.

About RxCrossroads™
RxCrossroads™ is the premier outsourcing commercialization partner for pharmaceuticals, biomedical and medical device manufacturers. The company develops and manages tailored product support programs to meet market needs and challenges to include:

CONTACT INFORMATION:
David Hileman (x.1104) or Cindy Padgett (x.1205)
800-918-3252

RxCrossroads
10350 Ormsby Park Place, Suite 500
Louisville, KY 40223
http://www.rxcrossroads.com

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