New Pharmaceutical Marketing Services Company Opens Doors in Louisville, Kentucky
FOR IMMEDIATE RELEASE
May 15, 2001
LOUISVILLE, KY - A new company, RxCrossroads™, has been launched to serve the marketing and controlled distribution needs for pharmaceutical and biotechnology manufacturers. The company's comprehensive service offering includes virtually every link in the manufacturer-to-patient chain, including reimbursement hotlines, patient assistance programs, market launch services, clinical services, direct to patient distribution (in-house pharmacy licensed in all 50 states), patient counseling, plus customized financial services. In addition, RxCrossroads™, offers proprietary information technologies designed expressly for the pharmaceutical market, with sophisticated reporting for reimbursement and pharmacy dispensing.
The operational foundation of RxCrossroads™ is Nitin Sahney, Executive Vice President/General Manager. Mr. Sahney comes to RxCrossroads™ from Cardinal Healthcare, one of the top healthcare companies in the nation, where he was Director of Business Development and previously General Manager at Nexus Healthcare, a Cardinal Healthcare subsidiary. Mr. Sahney states, “Unlike some companies that may offer a limited solution, RxCrossroads™ is providing integrated services that coordinate all aspects of the drug delivery system, from launch through the entire life cycle. We customize each program to enhance market share, gather valuable data on product sales and support the greatest number of patients. It's where it all comes together ... the crossroads, if you will. Our name says it all.”
Jordan Karp, the President of RxCrossroads™, adds, “We're bringing a tremendous range of expertise to the table. Nitin and his team have years of experience in prescription drug marketing services. We believe our capabilities will meet the needs of even the largest and most time-sensitive projects. What is even more compelling is our sister company (MDI) is a third-party logistics provider and specialty distributor that has been around since 1985. This gives us the ability when it lends it self to couple RxCrossroads’ and MDI's services and provide the full circle solution that many of our target customers are looking for.”
RxCrossroads™ is currently seeking business alliances with manufacturers and healthcare providers. Those seeking additional information may contact Mr. Sahney at 1-800-918-3252.
About RxCrossroads™
RxCrossroads™ is the premier outsourcing commercialization partner for pharmaceuticals, biomedical and medical device manufacturers. The company develops and manages tailored product support programs to meet market needs and challenges to include:
- Reimbursement support programs for patients and providers
- Patient Assistance Program design and management
- Education, Training, and Patient Compliance programs
- Risk Management program coordination
- Sampling Programs direct to patient or provider
- Pharmacy Services nationwide
- Third Party Logistics — distribution of products and devices on behalf of pharmaceutical and biomedical manufacturers, advanced warehousing to support refrigerated, frozen, and controlled drugs, ISO 9001:2000 and German Health Authority certified, DEA, HDMA, FDA, PDMA, GDP, and cGMP compliant
CONTACT INFORMATION:
David Hileman (x.1104) or Cindy Padgett (x.1205)
800-918-3252
RxCrossroads
10350 Ormsby Park Place, Suite 500
Louisville, KY 40223
http://www.rxcrossroads.com